From British Columbia, we go north to the Yukon. The Yukon Public Libraries “provides library services to Yukon people through a central library in Whitehorse and 14 community branches located throughout the Yukon.” The YPL has a clean webpage, and a link to their Facebook page can be found at the bottom of the homepage:
Yukon Public Libraries homepage
Like GVPL, I think that YPL could benefit from having the link to social media sites closer to the top of the page. YPL has a list of Quick Links in the top right hand corner of their homepage, and I think the Facebook link would fit nicely there.
YPL’s Facebook page can be viewed without a Facebook account. It seems that on average, YPL posts to Facebook about once every couple of weeks, sometimes less, sometimes more, and sometimes more than once a day. The library uses Facebook to announce upcoming events in the library such as upcoming readings and holiday closures. In December, YPL posted nearly 100 photos that document the Whitehorse Public Library’s recent relocation. Currently, the Yukon Public Libraries has 43 likes, which isn’t very many followers. It’s unlikely that I would follow YPL on Facebook.
Unfortunately, most of YPL’s Facebook posts do not encourage library patrons to participate in a discussion about library services and the way they are used. Unlike GVPL’s twitter posts that encourage and respond to user feedback, the YPL’s Facebook updates are a one-way street. In their article, “Service for the Next Generation Library,” Michael Casey (the man credited with coining the term Library 2.0) and Laura Savastinuk write that “at its most basic level, the Library 2.0 model gives library users a participatory role in the services libraries offer and the way they are used.” Although YPL’s Facebook page may look like a Library 2.0 tool, it’s not necessarily used as one.
Understandably, it can’t be easy for a small library system that caters to remote locations to attract a lot of followers. I think that YPL could attract more Facebook fans and spark lively conversations if they posted more often, encouraged feedback from and conversation among patrons on Facebook, and posted on events, news, or new releases of interest but not related directly to the library community.
Perhaps the library should consider creating a blog and joining Yukon’s Urban Yukon blogging community, which hosts over 100 blogs. Urban Yukon was started to give “bloggers more exposure and to help people discover and share information about what it’s like to live and work in the Yukon.” Sounds like a perfect opportunity for a librarian to share their experiences!